Automate Your Marketing

Automate Your Marketing

Imagine this.. you pay $3 for a pay-per-click (PPC) advertisement to get a potential buyer from Germany to visit your website – let’s call him James. He looks around your website, is quite impressed, then leaves. “Wait – what about my...
Build Trust with Testimonials

Build Trust with Testimonials

Think back for a moment to the last time you bought something a little expensive, something where you needed to pause and consider whether you wanted to go through with the purchase. What steps did you go through to make that decision? What was it that convinced you...
Is Your Website Working?

Is Your Website Working?

How many people visited your website last week? How did they get there? How many people clicked your Call To Action button? How many signed up for your email list? How many opened the first email you sent them? …these are just a few of the things you might...
Website Maintenance: Is It Necessary?

Website Maintenance: Is It Necessary?

Contents Introduction The Problem The Solution: Website Maintenance Can I Do It Myself? Can’t I Just Use Auto-Updates? Need Help? Introduction So, you’ve got your new website up and running – job done, right!? Well, actually – a website is a bit like a car – it...
Why WordPress? (For Your Website)

Why WordPress? (For Your Website)

Contents Introduction Am I Already Using WordPress? Which WordPress? Why WordPress? Can I Build My Website Myself? What Are The Ongoing Costs? Any Downsides? Conclusion Introduction If you’re looking at getting a website (or already have one) you may well have...