Help Customers Find You

Help Customers Find You

Here’s my top tip for getting your company’s website found on Google. Everyone wants to be “at the top” of Google search results. Some have gone to the next step, and know which words or phrases they want to be at the top for. But what fewer...
Simplify Buying for Your Customers

Simplify Buying for Your Customers

If people don’t know how to buy from you… they won’t. When a potential customer comes to your website, they are often dealing with a lot of different information. So many options, so many possibilities… it can...
Automate Your Marketing

Automate Your Marketing

Imagine this.. you pay $3 for a pay-per-click (PPC) advertisement to get a potential buyer from Germany to visit your website – let’s call him James. He looks around your website, is quite impressed, then leaves. “Wait – what about my...
Build Trust with Testimonials

Build Trust with Testimonials

Think back for a moment to the last time you bought something a little expensive, something where you needed to pause and consider whether you wanted to go through with the purchase. What steps did you go through to make that decision? What was it that convinced you...